As institutions find the need to appeal to an ever‐increasing and diverse student base, successful branding and marketing have become increasingly important activities for institutions. These activities are especially important during online admission process. The institutions must now go to greater lengths to differentiate themselves from competitor institutions. Successful branding using social media marketing can help with increasing enrollment, expanding fundraising capabilities, and other outcomes.
Today, effective strategic planning and brand management require more than traditional advertising, marketing or identity development. Institutions that craft, present and manage a unified brand message, experience and environment achieve a competitive advantage in recruiting, retaining and building loyalty amongst their students, parents, staff, faculty, alumnae and donors. Social media marketing helps in effective management of your marketing budget while giving the best results.
Social media marketing is a bit of a different creature than traditional or even most digital marketing. It’s not enough to simply put out content and let the students come to you – instead social media is best used as a way to develop relationships with prospects. Social media marketing means advertising on social media such as Facebook, Twitter, YouTube and LinkedIn. YouTube videos are the best ways to advertise as students like to watch videos. You can create a Facebook page for your institute. Using social media you can connect to your existing and new customers by posting frequent updates about your institute.
Showing off your current students and student activities is a powerful social media marketing technique for several reasons. In addition to helping with current student retention, it creates opportunities for viral sharing and shows student prospects what life is like at your institution.
By far, the greatest advantage of social media marketing is that it gives you a chance to listen to what your prospects are saying and then respond to them with tailored information. This advantage is especially underlined during online admission process. Having an active, engaged and useful social media presence is a critical step in managing your marketing budget to achieve higher returns.
In 2016 social media has become the crucial part of digital communications strategies. Social media delivers measurable results in sales, leads, and branding. It also enables to reach a large number of people at a low cost. The world of social media networks is dynamic and in constant change.
Statistics that underlines the importance of social media marketing–
- For context, as of July 2015, total worldwide population is 7.3 billion
- The internet has 3.17 billion users
- There are 2.3 billion active social media users
- 91% of retail brands use 2 or more social media channels
- Internet users have an average of 5.54 social media accounts
- Social media users have risen by 176 million in the last year
- 1 million new active mobile social users are added every day. That’s 12 each second
- Facebook Messenger and Whats App handle 60 billion messages a day