World is coming closer due to advance communication technology and era of social media. Technology driven social media is becoming important source of communication for various entities. Majority of young population of India are using social media to keep in touch and using advance communication tools like skype, whatsapp etc.This change has provided new avenue of reaching out to the prospective students for educational institutes. Education institute need to have branding and marketing strategy focused on digital media. Here are top 3 steps which can help institute in successful branding and marketing of their courses.
1. Facebook :
Facebook is No 1 social media tool which is being used by 1 billion people on the planet. Facebook has various ways to promote entity/ organization. It has facility to create profile of education institute, upload images/ photos/ videos of institute. There is facility to take polls, feedbacks from the community. If institute is having particular competition then it can also be promoted using social media. Third party tools/ apps are also available which can be used on facebook. It has become effective medium to reach out to your target audience.
2. Blog writing/ Article writing :
Blogging is a tool to communicate USP of your institute to web world. Search engines value fresh , new and unique contents uploaded on your web portal. Fresh contents can get indexed in the google search engine and your institute can be easily found by targeted students though search engine.
Good and unique articles about your course contents , academic projects, students/ faculty achievement can be shared with the help of article writing. Investment associated with this approach is minimal and effectivity is highest.
3. Usage of Online Solutions for Assessments and Admissions:
Simplified admission process with technology help is need of an hour. Prospective students should find it easy to apply to your institute or appear for entrance exam without any complicated process of sending documents, waiting for response from institute. Platforms like ePravesh.com and Eklavvya.in can help you to simplify your admission process and assessment process so that students from any corner of the world can be easily appear for assessment of your admission.
ePravesh.com is an award winning online Admission platform currently used by 100+ Institutes, universities, schools across India. Institute can register on epravesh.com as marketplace, define courses and start collecting online applications and payments instantly. ePravesh.com provides seamless integration with your website and other systems of your Institute. Register on ePravesh.com today.