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MSC(Digital Business)

Institute Name : Study in France (Focus Consultants)

For Technical help Contact : 9545480371 ( Monday to Friday 10.00 am to 6.00 pm)   admission@epravesh.com

Description

40 years of groundbreaking education:

ICD BELONGS TO THE IGS GROUP, a leading education group in France representing more than 66,000 graduates, 13,200 students per year and 140 programs in different fields: Business, Computer Sciences, Human Resource Management, Real Estate, Journalism, Finance and Strategy.

Since 1980, ICD has been developing significant expertise in International Business Development and Marketing. All the programs at the Bachelor’s and Master’s level focus on this area of expertise. We are a school “for business” and not only “of business”.

ICD is a school with a strong international focus, with campuses in Dublin and Shanghai, a bilingual Franco-Chinese study track since 2005, a bilingual Franco-German track, an Intercultural Management semester, programs taught in English, 85 partner universities worldwide and 15 dual degrees.

THREE CORE VALUES:- Humanism, Entrepreneurship and Professionalism. 

ICD’s programs give students the benefit of broad cultural awareness and a Humanities-focused education throughout their studies. Dedicated workshops and cultural conferences held yearly, cultural partnerships with the Comédie Française, an abundance of association work, a week of cultural diversity activities, a week of sustainable development activities, a mandatory Arts, Culture and Sports unit, which teaches and promotes educational projects throughout the IGS Group’s Schools, as well as a full week each year devoted to student artistic productions, are all part of the dynamic cultural life that encourages students to embrace the idea of humanism, learn «good conduct» principles and develop a sense of human relationships and tolerance towards others.

Individualized educational support with small-sized groups. The study atmosphere at ICD is quiet and group oriented Small-sized groups ensure a high level of interaction in the classroom and constructive cooperation among international students. The faculty works closely with students to offer a rich learning experience.

An MSc is the globally-recognized graduate degree for students who want to embrace international careers and get high-level expertise in the field of their choice. Length is 18 months including 2 semesters of courses and 4 to 6 months of internship.


ICD offers MSc programmes in business development and marketing related areas with the objective to provide international companies with highly specialized executives. The programmes are taught entirely in English by both academics and professionals, all with extensive experience in business development and marketing.

 

Embarking on the Msc journey at ICD will drive you through intensive, multi-facets, learning experience:

•     Share your passion and expertise with our international faculty and students from many countries,

•     Participate in interactive and innovative courses combining up-to-date theoretical practices, live cases, challenges and hackathons, companies visits,

•     Conduct a personal research project and write your professional thesis,

•     Sharpen your professional skills and knowledge by doing a 4- to 6-months internship,

•     Learn French and Discover European and French business culture,

•     And also, enjoy the Paris experience through an extensive business, cultural and recreational program of activities organized by the MSc team.

BUSINESS & MARKETING IN A CONNECTED WORLD

Fundamentals of Digital Business.

Fundamentals of Digital Marketing.

Digital and Phygital stategies.

 

IMPLEMENTING DIGITAL BUSINESS STRATEGIES

Setting-up web & mobile strategies.

Digitalizing customer-experience and customer relationships management.

Measuring digital business performance.

 

MASTERING DIGITAL PRESENCE STRATEGIES

User Experience Management.

SEO and SMO.

Web and google analytics.

Social Media Analytics.

 

UNDERSTANDING AND MASTERING CORE DEVELOPMENT TECHNIQUES

Digital solutions development.

Web and Mobile development.

IS Governance.

 

BIG DATA AND BUSINESS ANALYTICS

Statistics and data analysis.

Machine learning.

Data storage.

Data mining.

For data to business actions.

 

SOFT SKILLS DEVELOPMENT PROGRAMME

PROJECTS & INTERNSHIP:

Business-Game IGS Group.

Project/Business-Case.

Professional Thesis : Methodology Workshops.

Professional Thesis : writing and defence.

Internship 4 to 6 months.

Location: - Paris.

Duration: - 2 semesters (4-6 months of optional internship).

Course Start Date: - 29th of October 2018.

Approximate tuition fees per year: - 12 000 Euros.

Eligibility: - Bachelor or First year of Master completed.