Competition in every domain and industry has persuade people to think deeply to give more than 100% to stay firm in competition and to retain existing customers.
Education domains is not an exception of this as competition can be seen in this domain; especially with the inception of a number of world-class educational institutes, accreditation from world’s top universities, better placement record and above all an amazing and world-class environment and infrastructure.
Here, it is more important to attract students, who have a passion of achieving new heights in their academic career and zeal to reach on the top of their professional career.
When it comes to attract students for different courses in your institute, it depends on different things like educational environment, events, and way of marketing to reach target audience and a lot more.
Not forget to mention competitions and parent interactions as they also play an important role in making an institution the right one to take admission.
Alumni selection, professors, staff and use of all the innovative tools and devices also make an institute the right choice to get admission.
Social Media Marketing
The Innovative and Most Demanding Mode of Marketing to Make Anything Popular
Digitization has captured all domain and industries as its significant importance can be seen everywhere.
Now, those domains from different industries verticals that are moving total digital modes of advertising and marketing are gaining momentum and moving on the growth of success.
Social Medial Marketing is a part of digitization that lures target audience more easily and instantly.
Social Media Marketing has become a platform – easily accessible to anyone with internet access.
Being an inexpensive platform for organizations to implement marketing campaigns, it has become an innovative way of increasing communication to foster brand awareness and often improved customer services.
It is truly a next big thing and a powerful fad that brings numerous added benefits of let any organization or company move on the track of success.
Instagram Marketing Activity
Instagram has been gaining popularity in the recent past and more number of students are using this service as social networking tool to share photos and small videos.
Education institutes should take advantage of it. Education institutes should post images / photos and strategic videos like student testimonials, educational event details along with competitions for the students.
Usage of hashtags is important so that your post would be reachable to more number of students and parents.
Stay in Touch with Students through Remarkable Presence of Different Social Networking Sites
For an educational institute or a business management school, it is a buzzword that is no lesser than a miracle because a big part of young generation is on different social medial platforms.
Having an impressive Facebook page, Twitter account, Linkedin account, presence at Instagram and pages or profiles on different other social networking sites is certainly the best way of reaching target audience more instantly.
You can create event pages or organize events to invite students. Majority of youngsters have their presence on Facebook and Twitter. They often create their own groups and invite more people. Your institute’s presence will be effective there.
Educational Events Attracts Students and Parents Altogether to Create Awareness about Education Environment
Educational event are one of the most powerful tool of drawing attention of students, parents and guardians as well as different coaching classes where students do preparations to crack entrance exams or in hope of achieving good grades.
Different conferences, congresses, webinars and webcasts, are very helpful in making your institution’s presence on front page of different newspapers and educational magazines.
These events offer a variety of opportunities for professional development, encompassing webinars, seminars, workshops, round tables and annual conferences that provide with a flexible means of advance, change, focusing on your career and future growth.
Such events are also helpful for your existing students to move on the track of success and better career.
Parent Interaction Is another Essential Point to Make Your Educational Institution Popular
It is one of the essential steps that always play an important role in making your institution popular. Parents and guardians always try to know the progress graph of their children.
Parent Interaction is the right step that help them in stay with the institution; while provide them a better way of focusing on their children’s growth and academic career.
Organizing such meetings at least once in a month or sending them emails at a regular intervals will help parents to track their children in collage in the right way.
Competition classes, different exams and tests regularly or at regular intervals also play an important role in improving students’ knowledge base and make them sharp to face competitions.
There are different other activities that play a pivotal role in making any educational institution popular among students for different diploma and degree courses.
Use of Videos to communicate with Students
According to latest statistics video contents are going to dominate marketing with more than 80% of the users preferring video contents. As an educational institute you need to design, develop contents which are intuitive, informative in the form of videos.
Video marketing is becoming cost effective and best method to attract student community. Tools like Lumen5 provides you options to convert your blog post into videos, there is also facility to upload images and convert it into videos.
It can be used as an integral part of your social median marketing strategy.
Here is one such example of institute using videos for marketing of their courses
Here is another video of University using Video to Promote Courses
Use chatbots for Lead Generation
Chatbots are Artificial Intelligence (AI driven) method to interact with your website visitors. Gone are the days, when you have traditional enquiry form on the website to be filled by the students.
Chatbots helps to accelerate inquiry generation process. You can deploy chatbot with simple scripts to be added on the website.
Chatbot is virtual assistance to students visiting your website or social media page on facebook.
Chat bot can manage following things in automated manner
- Responding to Frequently asked questions by the students
- Providing Brochure to students who have shown interest for the course
- Directing students to Application Form Filling Process
- Providing Social Media Page info to students
- Lead Generation by collecting information like Name, Mobile No, Student interest etc.
What ePravesh Platform can do for you
- Define your digital admission Platform
- Define your Marketing Videos to attract more Students
- Help you to define Chat Bot to automate student enquiry and lead generation Process
- Automate Admission, Fee Payment, Merit List Generation Process
- We are helping many education institutes and Universities for attracting students for their courses and generating awareness of their offerings.
So usage of technology and social media is essential to attract more students. You can try out all platforms of social media and based on effectiveness you can concentrate on top platforms as per your experience.
Here is the feedback from one of the university using our services
ePravesh.com Online Admission Platform
ePravesh.com is an award winning online Admission platform currently used by 100+ Institutes, universities, schools across India. Institute can register on epravesh.com as marketplace, define courses and start collecting online applications and payments instantly.
ePravesh.com provides seamless integration with your website and other systems of your Institute. Register on ePravesh.com today.