Indian education sector is opening up new avenues as we move on. Multiple opportunities and many new competitors are coming in this segment. Thus the competition is increasing and the competitors need to come up with ideas and strategies to build their brands.
They need create awareness about their brand among the students and their parents. They need to build their brand by communicating with the students and attracting talented students to relevant course of their choice.
We tried to analyze current budgets of the institute and how scenario is going to change.
We tried to analyze current budgets of the institute and how scenario is going to change
| Medium | Existing Way | New Way |
| News Paper Advertisement | Educational institutes allocates lot of budget to print media based advertisement | The youth of India is moving towards internet, news paper based advertisement is going to get less attention in the future. Thus, we need to focus on digital ways of brand building. |
| Seminar, Road Show | Institutes conduct seminars in 5 star hotels, seminar halls. In this case, conversion rate is low and student acquisition cost is high. | Institutes will start conducting online webinars, online discussions, etc. It will be an easy way to interact with students. |
| Franchise Management | Institutes have multiple franchises, training centers to sell application forms. But tracking mechanism, conversion rate of students is missing. Institutes do not get clear picture of pre admission, admission process. | Centralized way to track student interaction, student interest, no leakage of revenue in terms of application forms fee. Better student acquisition and huge cost savings. |
| Customer Centric Approach | Student as customer approach is missing in the current context. Delay or misplacement of application form creates confusion among students and the college management as well. | Institutes would be customer centric. Usage of technology would be high. Prospective students would get better service. |
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The educational institutes need to adopt digital ways of marketing. Digital marketing can help them to reach their target audience efficiently and at a much lower cost.
